SaaS Marketer Essentials

In-depth training program for marketers at early- and growth-stage SaaS companies.

What you'll get:

What past students say:

"Before SME, I'd been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn't going to get it from my CEO, who didn't have time or expertise to think about marketing needs. And it's really hard to find good information online - there's so much crap content out there." ~Janet Choi, Customer.io

After SaaS Marketing Essentials, my CEO has taken more notice of my work, and he's challenged me to continue performing at this new level. My boss has been really impressed with the strategic lens I've put on things, and I even have better working relationships with other departments, who I previously had interacted with very little." ~Wes Quentin, Avanti

"I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in. Now, I have more confidence than ever in my ability to be a leader - and other people see it, too. My boss trusts that I'm getting the job done, and I no longer need to confirm all my work. I've been officially brought into senior staff meetings, and even upgraded my title :)" ~Laura Curk, Hockeystick

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What you'll get:

What past students say:

"Before SME, I'd been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn't going to get it from my CEO, who didn't have time or expertise to think about marketing needs. And it's really hard to find good information online - there's so much crap content out there." ~Janet Choi, Customer.io

After SaaS Marketing Essentials, my CEO has taken more notice of my work, and he's challenged me to continue performing at this new level. My boss has been really impressed with the strategic lens I've put on things, and I even have better working relationships with other departments, who I previously had interacted with very little." ~Wes Quentin, Avanti

"I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in. Now, I have more confidence than ever in my ability to be a leader - and other people see it, too. My boss trusts that I'm getting the job done, and I no longer need to confirm all my work. I've been officially brought into senior staff meetings, and even upgraded my title :)" ~Laura Curk, Hockeystick

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